Bringing a 20-Year Dream to Life at Scandinavia’s Largest Arena

For one of Sweden's biggest artists, Håkan Hellström's, three sold-out concerts at Ullevi, Big Image premium printed the specially designed stage floor - inspired by the city's harbor landscape. Photo: Markus Esselmark.

ChatGPT saiür die drei ausverkauften Konzerte eines der größten schwedischen Künstler, Håkan Hellström, im Ullevi-Stadion hat Big Image den maßgeschneiderten Bodenbelag gedruckt – inspiriert von der Hafenlandschaft der Stadt.

For over 20 years, Håkan Hellström had a vision: to perform in the middle of his audience, completely surrounded and close to everyone. This summer, at Scandinavia’s largest stadium, that idea finally came to life with a 360° stage built from open shipping containers and sweeping platforms. Big Image created the seamless 900 m² stage surface using our own-developed Clear Stage flooring. 

For the first time, Ullevi’s stage stood at the exact centre of the arena. The structure was built with real shipping containers left open so people could walk through them while long platforms stretched like bridges, letting the band move, dance, and connect from every angle. 

The design was led by Tobias Rylander, renowned for his work with Beyoncé, FKA twigs, The 1975, and more. The concept was rooted in Gothenburg’s industrial heritage, with scenic references to the harbour, the container terminal, and the Eriksberg crane which set the visual style. 

"My idea has been to anchor the gig firmly in Gothenburg and to base the stage’s aesthetics on the Eriksberg crane, the container terminal, and the harbor. It should have an industrial feel."
– Tobias Rylander, Quote from Håkan Hellström TikTok,*

*Link to quote. TikTok handle: hakanhellstrom

The stage placed in the centre of the arena. Photo: Markus Esselmark.

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Material Choices and Technical Demands 

Big Image produced 900 m² of Clear Stage with the artwork printed on the backside of the material, which means the image is protected and colors stay strong. The printing process was extensive and carefully controlled, with built-in testing at every stage: ensuring sharp resolution both up close and from a distance, verifying color rendering, and rolling out the flooring on the production floor for a full quality check. Each step was designed to secure consistency across the vast surface and to make sure the artwork performed under demanding conditions. On site, Big Image supported the installation – laying panels in a planned order, aligning joins, and making small tweaks, since it’s all in the details. 

"It was an honor to be there when a 20-year long dream became real. Thanks to the trust we’re given, we can launch innovations like Clear Stage at full scale, and we’ll keep listening as stages around the world make it their own."
— Mártin Bejting, Big Image

Stage flooring being printed in our Stockholm Studio.

During the installation of the stage flooring.