How GANT Elevates Their Stores into Stories
Crafted to stand out.
Walking into the World of GANT
Imagine entering a store that feels like a tailored experience. GANT, a globally recognized fashion brand, partnered with Big Image to transform their retail experience, creating environments that captivate and inspire. Big Image became their everyday partner, seamlessly turning concepts into reality with smooth logistics.
Customized light boxes featuring an exclusive wooden frame finish.
Overcoming Challenges with Innovation
Before collaborating with Big Image, GANT faced several challenges. Coordinating the production and delivery of retail materials was time-consuming and prone to errors. Maintaining a consistent visual identity across multiple stores proved difficult.
Big Image helped implement a new proprietary order system that seamlessly integrated with GANT's operations. This system allowed market-specific orders to be processed directly, reducing the need for intermediaries and cutting down on manual errors. Our team worked closely with GANT to understand their unique needs and provided tailored solutions into the order system. This collaboration not only resolved existing issues but also paved the way for future innovations in their visual merchandising strategy.
The transition to working with Big Image has been incredibly beneficial. Their proactive and flexible approach has significantly improved the efficiency of our operations and the quality of our retail displays" says Frida Norlander, Retail Experience Manager at GANT
Exploring possibilities at the Stockholm studio
GANT is celebrating its 75th anniversary this year, marking a return to the brand's roots and core values. Frida Norlander observes that more time and resources are now being allocated to enhancing the window showcases, elevating the exterior experience to new heights. Initially, GANT's collaboration with Big Image began with simple store showcases using adhesive foil. This partnership has since evolved into more complex projects, such as creating customized light boxes featuring an exclusive wooden frame finish. This latest project is set to debut in one of GANT's flagship stores, with plans for expansion to more locations.
A spotlight on heritage and craftsmanship.
What has elevated the partnership to the next level is primarily the engagement GANT found in Big Image. A partner willing to think outside the box and find innovative solutions to challenges. Additionally, GANT has greatly appreciated having Big Image as a creative sounding board, helping to refine and elevate their ideas.
During a visit to the Big Image studio in Stockholm, the GANT team gained valuable insights into the work process and craftsmanship involved, which left them excited and inspired. This visit not only provided a deeper understanding of the creative process but also sparked new ideas and possibilities for future projects.
A Future of Endless Creativity
GANT's experience with Big Image has been transformative. The new order system has saved considerable time and reduced manual errors, making the entire process more efficient and reliable. The visual quality of the window showcases has significantly improved, enhancing GANT's brand image. The trust and collaboration between the teams have led to great results, making Big Image a valued partner in GANT's continued journey.
Working with Big Image has allowed us to bring our ideas to life. It has opened up new creative possibilities for us, and we're excited to continue exploring and creating together." says Frida Norlander, Retail Experience Manager at GANT
To dive deeper into our world, where imagination is given form and artistic dreams are realized – reach out. Let's craft magic together.
Bringing warmth and character to Gant’s windows.
