16 September 2025
Big Image Unveils 900 Square Meters of Innovative Stage Flooring at Scandinavia’s Largest Stadium
During three sold-out shows at Ullevi Stadium in Gothenburg, Håkan Hellström — one of Sweden’s most iconic and beloved artists — performed on Big Image’s newly developed stage flooring, which covered a total of 900 square meters. Known for creating some of the world’s largest seamless printed images, Big Image has been crafting technical solutions for stages around the globe since 1987. Now, the company introduces the next innovation: a stage floor developed in close collaboration with scenographers, dancers, and technicians.
Rooted in scenography and driven by technical innovation, Big Image has long developed solutions where function, aesthetics, and sustainability meet. Clear Stage is the latest proof of what can happen when industry knowledge and innovation come together.
“Innovation is in our DNA,” says Alexander Andrae Schäfer, Head of Sales at Big Image. “This is the most significant development for Big Image since our Infinitus printer, and I’m convinced this floor will revolutionize stage design.”
Created in Collaboration With the Industry
Clear Stage was developed in close dialogue with scenographers, dancers, and suppliers, aiming to solve real-world challenges in scenic environments. To better understand the needs of users, Big Image invited professionals from across the performing arts to test the floor.
The feedback from these tests played a vital role in refining the product. Test users evaluated the floor’s performance under stage lighting and how it felt to move and perform on. Based on this input, Big Image fine-tuned the material, surface, and print quality to achieve the final result: a durable floor where the printed motif is applied on the reverse side of a transparent material.
About Big Image
Big Image is a pioneering family business creating emotional impact through world-class, off-screen visual experiences—for any stage, brand, or occasion.
Founded in 1987 by photographer and inventor Werner Schäfer, Big Image is widely recognized for its scenography heritage and groundbreaking premium printer, capable of producing seamless images up to 50 × 12 meters—the size of the Statue of Liberty.
With production studios in Stockholm and Berlin, home to a versatile high-end stagecraft team and toolbox, Big Image works with iconic brands and institutions. Their work can be seen in Netflix series, Chanel runways, GANT, the Royal Swedish Opera, and Broadway theaters. Today, its innovation and craftsmanship drive visual excellence across events, museums, exhibitions, airports, retail- and brand activation—anywhere off-screen visual expertise creates impact.
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