09 May 2025
Mikaela Sundqvist – New CEO of Big Image Sweden
Big Image, known for printing the world’s largest seamless images, creates breathtaking visual experiences for some of the most iconic stages and brands – from Broadway and Hollywood to the Hong Kong Ballet and fashion houses like Chanel and Gucci. In May, Mikaela Sundqvist steps into the role of CEO of the Stockholm studio, ready to lead the company into a new chapter of creative and technological innovation.
A Swedish Family Business with the World as Its Stage
From its production studio in Stockholm, Sweden, family-owned Big Image brings grand visual worlds to life – sometimes spanning over 600 square meters – reaching audiences beyond national borders. With an additional studio just outside Berlin, the company collaborates with some of the world’s most renowned stages and brands. Big Image is celebrated for its blend of innovation, craftsmanship, and the ability to bring artistic visions to life on a grand scale.
“What makes Big Image unique is the combination of craftsmanship, warmth, and courage. We have a culture where there are no tender toes – only a shared drive to create something truly exceptional,” says Mikaela Sundqvist.
A Leader Who Has Grown with the Company
Mikaela began her journey at Big Image as a project manager, later becoming Head of Production, where she helped shape both internal structures and customer-focused processes. Now, she steps into the role of CEO at a time when the company is expanding in AI-generated image creation, sustainability, and international collaborations.
“I truly look forward to connecting with our clients and talking about the future. Our role is to understand what they need – sometimes even before they do. I’m driven by continuous improvement and forward momentum, and we already have an incredible culture to build upon,” Mikaela says.
Technology-Driven with an Artistic Soul
Innovation has always been at the heart of Big Image. The company developed its own technology to print images on a scale that few others can achieve. AI, advanced printing solutions, sustainable materials, and close collaboration with creative professionals are all part of daily life.
“We’ve always made what didn’t exist. That’s how we developed the technology to print the world’s largest images – and with that same curiosity, we’re now exploring AI and the next generation of image-making,” says Mikaela.
A New Structure, Same Forward Drive
As Mikaela takes on the CEO role, former CEO Rickard Eskilsson will focus on technology and development. At the same time, Ahmed Turki steps in as the new Head of Production.
About Big Image
Big Image is a pioneering family business creating emotional impact through world-class, off-screen visual experiences—for any stage, brand, or occasion.
Founded in 1987 by photographer and inventor Werner Schäfer, Big Image is widely recognized for its scenography heritage and groundbreaking premium printer, capable of producing seamless images up to 50 × 12 meters—the size of the Statue of Liberty.
With production studios in Stockholm and Berlin, home to a versatile high-end stagecraft team and toolbox, Big Image works with iconic brands and institutions like Netflix, Chanel, H&M, the Royal Swedish Opera, and Broadway theaters. Today, its innovation and craftsmanship drive visual excellence across events, museums, exhibitions, airports, retail- and brand activation—anywhere off-screen visual expertise creates impact.
Copyright
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