28 May 2025
Surreal Scenes and Creative Exchange at Big Image’s Event at Fotografiska
Yesterday, Big Image invited clients, collaborators, and friends to Fotografiska in Stockholm for an evening full of color, conversation, and creative exchange.
Together, guests had the chance to explore ToiletFotoPaperGrafiska, shown at Fotografiska in Stockholm. An exhibition in collaboration with the artists Maurizio Cattelan and Pierpaolo Ferrari, who are behind the world-famous brand “TOILETPAPER.” Known for its surreal, boundary-pushing visuals, Big Image helped bring their vision to life with multiple materials, flooring, and cut-out figures.
During the evening, Group CEO, Johanna Schäfer, and Head of Sales, Alexander Andrae, shared how Big Image continues to innovate — from pioneering large-format printing to developing new materials, such as their newly launched stage flooring. The same flooring was also featured on-site.
Amanda Crabo, AI Lead at Big Image, offered reflections on the evolving role of AI in art and image-making, emphasizing that new tools should enhance — not replace — creative vision, always guided by human curiosity and intention.
Thank you to everyone who joined — and to those who couldn’t make it, we hope to see you at the next event. The exhibition can be experienced at Fotografiska Stockholm until the 8th of June, and in Berlin until 31st of August.
A few glimpses from the evening:
About Big Image
Big Image is a pioneering family business creating emotional impact through world-class, off-screen visual experiences—for any stage, brand, or occasion.
Founded in 1987 by photographer and inventor Werner Schäfer, Big Image is widely recognized for its scenography heritage and groundbreaking premium printer, capable of producing seamless images up to 50 × 12 meters—the size of the Statue of Liberty.
With production studios in Stockholm and Berlin, home to a versatile high-end stagecraft team and toolbox, Big Image works with iconic brands and institutions like Netflix, Chanel, H&M, the Royal Swedish Opera, and Broadway theaters. Today, its innovation and craftsmanship drive visual excellence across events, museums, exhibitions, airports, retail- and brand activation—anywhere off-screen visual expertise creates impact.
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