The view from our studio's surroundings in Stockholm

The BIG Re:think

We strive to create the biggest possible impression with the smallest possible negative footprint. For us, sustainability is not just a buzzword, it is a core value that influences every aspect of our business and has been from the start in 1987.

We want to make the best of choices for the environment and society while creating beautiful and innovative images. With The BIG Re:think we want to show you this work with more transparency and share our sustainability goals for 2030. 


We daily face challenges and change is needed to achieve a more sustainable planet. Sustainability is important to us throughout the entire production chain and we have been climate compensating the emissions of our entire company since 2011. Every day we are working to reduce our carbon emissions, through transparency, traceability, with curiosity and restlessness to reach our goals.

Everything we do has an impact, but we can always make better, wiser, and more sustainable choices. Big and beautiful images is what we do and we strive for a more sustainable change around our materials and production. 

We interact with compassion and respect in relation to employees, clients, and business partners through EU global standards. 

"We take responsibility for our sustainability. It’s the core of everything we produce,  through head, heart and hands. Driven by high sustainability goals, we have already embarked on the path towards a circular future."

- Ebba Ipsen, Head of Sustainability 

The Big Re:s

Everything starts with the materials.

To lower our environmental impact, we have started our journey towards changing all our materials to 98% recycled fabrics by 2030. We will also minimize our emissions by reducing our Co2. The following Re:s are a few of the areas we already are working with.

MicrosoftTeams-image (4)


We strive to recycle as much as possible throughout our production chain and to find new purposes for any element. We also provide our customers to take back materials for recycling or reuse. Fabrics is what we do, and that is why using recycled materials is very important to us.

Our goal is to increase our sustainable materials every year. This year, 48% of all our premium prints are printed on recycled materials, marking a 16% increase from 2022. When we take in new materials, we always look through transparency and ask for traceability.




We never produce anything that doesn't need to be produced. We aim to minimize our waste, which is why we constantly review our processes and ensure that there is as little waste as possible.

Transportation is an area where we know we can bring a difference. Our logistic person in charge is daily planning the transports in the best possible way and all of our transportation from Big Image is climate calculated.

Even if we have as little waste in our production chain as possible there will be waste. We have started to find new purposes for all of these elements through collaborations, clients and involving students around Sweden. In 2023, our waste library will be precented.



We always encourage our customers to reuse the products we have produced for them. In cases where it is not possible, we offer to recycle the products ourselves so the material life-length can extend.

For example, we use the protective paper that comes out from the heat press , and reuse it for packaging instead of using plastic.

Many of our clients have already started reusing the products. One example is the Swedish National Space Agency. You can read more about it here.

While creating for our own use at our studios, to a large extent we redesign something used and create new things in-house.

Crafting the Future

Download The Big Initiative!

In The Big Image initiative, we offer a genuine look at how we're transforming the ideals of environmental care into tangible practices, one recycled fiber at a time. You'll get an inside view of the strides we’re making towards smarter resource use and the transparent, traceable paths our products take.


Download here

Untitled design (27)-min
Reduce (7)edit

As an industrial designer with a background in textiles, I have a firsthand view of our entire production chain and its impact. Located next to my desk, production unfolds daily, offering me an advantage to continuously improve, develop, and actively reduce our footprint. This proximity allows me to closely develop our processes and make sustainable choices at every step.

Please feel free to get in touch with me if you have any questions or would like to know more about our sustainability process.

Get in touch


Get inspiration from our latest product catalogue

It contains everything from solutions we offer to material and fabrics together with individual image libraries.